Page 8 - Flooring Contractor Summer 2021
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E X EC U T I V E  D I R EC T O R  C O L UM N




                     Resilient Flooring in 2021




                           BY CATHERINE CHURCH

             IN THIS ISSUE, JAMES LESSLIE, PRESIDENT OF      importance of being aware of the moisture in your installation
           ENGINEERED FLOORS’ COMMERCIAL DIVISION AND        on page 30. Jason states that “achieving a floor that will excel
           FCICA’S MID-YEAR MEETING KEYNOTE SPEAKER,         in key characteristics—such as resilience, strength, durability,
           PROVIDES AN UPDATE TO HIS KEYNOTE PRESENTATION    and functionality—means paying attention to multiple factors,
           WITH A NEW COMMERCIAL BUSINESS OVERVIEW.  He shares   including one that’s not so readily apparent to the eye. Sometimes
           that the biggest update on LVT since last October has been freight   it’s what lies below the floor’s surface that matters most.”
           and shipping issues. Lesslie suggests that “for flooring contractors   Don Styka, CIM, Director of Field Services for Tarkett and
           who have large LVT jobs, extra planning can save a lot of stress.   FCICA Education Committee Chairman, writes about the
           The shipping delays currently add roughly 2 to 4 weeks on average   importance of investing in yourself by continuing to advance your
           for delivery, so plan accordingly. The shipping experts predict this   knowledge and skills with continued education on page 16.
           backlog will last through Q3. There is limited US production that   New to our publication, this issue features an interview with
           can be used, but much of the US capacity additions you have read   Dean Thompson, president and CEO, of the Resilient Floor
           in the press are for rigid core (Residential) LVT.” Read the rest of   Covering Institute (RFCI) to fill our readers in on their new
           this commercial flooring update on page 12.       marketing campaign, launched November of 2020.
             We have a variety of feature articles that discuss important   Additionally, there are some great products from Ceramic Tool
           aspects of resilient flooring. On page 20, Jeffrey B Johnson,   Company, Base King, Küberit, Wagner Meters and Stauf for your
           MAPEI’s FCIS Business Marketing Manager shares some   resilient installations featured in this issue as well as new products
           great advice on common misconceptions and issues with LVT   on pages 54-55.
           installation. Mark Long, Technical Director, Stauf USA discusses   Make sure you mark your calendars for the 2021 Annual
           how to select the right LVP/LVT Adhesives for your installation   Convention September 14 – 16, 2021 at the AT&T Hotel and
           projects on page 14.                              Conference Center in Austin, TX! The program and registration
             Learn from Daniel Ortiz, Technical Services Manager, Lititz   information can be found starting on page 45.
           Flooring Company about proper Cork Installation on page 24.   FCICA is pleased to share this summer issue with our readers.
             Learn about The Evolution of Moisture Mitigation Solutions in   Thank you to everyone who contributed articles - we are grateful
           Concrete Flooring from Heather (Yario) Rice, Director, Commercial   to you for sharing your professional expertise. We hope this issue
           Sales, Midwest Region, for Maxxon Corporation on page 28.   will give you some insight into resilient flooring and provide expert
             Jason Spangler, Sales Manager at Wagner Meters discusses the   education that you can use in your business.  



        ALTRO USA                          CCI FLOORING INSPECTIONS            PINNACLE CONSULTANT GROUP
        JOSH AMARAL                        KENNETH JONES                       CHERISE SEMIAO
        80 Industrial Way, Suite 1         16299 Lyons Valley Road             Cherise Semiao
        Wilmington, MA 01887               Jamul, CA 91935                     47759 Brawner Place
        Phone: (978) 657-6464              Phone: (269) 208-4360               Sterling, VA 20165
        jamaral@altro.com                  kj166700@gmail.com                  Phone: (703) 430-7138
        www.altro.com                      www.constructionci.com              cherise@pinnacle-cg.net
        Associate Member                   Consultant Membership               www.pinnacle-cst.com/
                                                                               Associate Member, Gold
        AMERICAN TILE                      CROSSVILLE STUDIOS
        BETHANY MATTINGLY                  LARRY BROWDER
        1335 Payne Street                  349 Sweeney Drive
        Louisville, KY 40204               Crossville, TN 38555
        Phone: (502) 585-4497              Phone: (214) 535-6056
        bethanym@americantileky.com        lbrowder@crossvillestudios.com
        www.americantileky.com             www.CrossvilleStudios.com
        Contractor Membership              Distributor Membership, Gold


                SUMMER 2021
                 Vol 16 No. 4
                     ON THE COVER
                     Tarkett’s iD Latitude™ luxury vinyl tile and planks bring the full trifecta: great design, lasting performance and practical
                     affordability. The authentic-looking visuals help create stylish, durable environments at a competitive price point.
        RESILIENT FLOORING   Learn more about iD Latitude™ on page 55.
        IN 2021
        COMME RCIAL BUSINESS OVE RVIEW     SE LECTING THE
        RIGHT LVP/ LV T ADHESIVES     LV T INSTALL ATION FROM THE
        PE RSPECTIVE OF THE BACKSE AT DRIVE R     INVEST IN YOUR
        FUTURE CORK INSTALL ATION TECHNIQUES     THE EVOLUTION
        OF MOISTURE MITIGATION     CIM PE RSPECTIVE : WHY THE
        FCICA CIM PROGR AM MAKES A DIFFE RE NCE     HOW MUCH
        MOISTURE CAN YOUR FLOOR HANDLE
        Industry Partner: RFCI      FCICA Convention Preview   The Official Publication of FCICA
                 WWW.FCICA.COM
   8    The Flooring Contractor Magazine      Summer 2021
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