Page 8 - Flooring Contractor Summer 2021

E X EC U T I V E D I R EC T O R C O L UM N

Resilient Flooring in 2021

BY CATHERINE CHURCH

IN THIS ISSUE, JAMES LESSLIE, PRESIDENT OF importance of being aware of the moisture in your installation
ENGINEERED FLOORS’ COMMERCIAL DIVISION AND on page 30. Jason states that “achieving a floor that will excel
FCICA’S MID-YEAR MEETING KEYNOTE SPEAKER, in key characteristics—such as resilience, strength, durability,
PROVIDES AN UPDATE TO HIS KEYNOTE PRESENTATION and functionality—means paying attention to multiple factors,
WITH A NEW COMMERCIAL BUSINESS OVERVIEW. He shares including one that’s not so readily apparent to the eye. Sometimes
that the biggest update on LVT since last October has been freight it’s what lies below the floor’s surface that matters most.”
and shipping issues. Lesslie suggests that “for flooring contractors Don Styka, CIM, Director of Field Services for Tarkett and
who have large LVT jobs, extra planning can save a lot of stress. FCICA Education Committee Chairman, writes about the
The shipping delays currently add roughly 2 to 4 weeks on average importance of investing in yourself by continuing to advance your
for delivery, so plan accordingly. The shipping experts predict this knowledge and skills with continued education on page 16.
backlog will last through Q3. There is limited US production that New to our publication, this issue features an interview with
can be used, but much of the US capacity additions you have read Dean Thompson, president and CEO, of the Resilient Floor
in the press are for rigid core (Residential) LVT.” Read the rest of Covering Institute (RFCI) to fill our readers in on their new
this commercial flooring update on page 12. marketing campaign, launched November of 2020.
We have a variety of feature articles that discuss important Additionally, there are some great products from Ceramic Tool
aspects of resilient flooring. On page 20, Jeffrey B Johnson, Company, Base King, Küberit, Wagner Meters and Stauf for your
MAPEI’s FCIS Business Marketing Manager shares some resilient installations featured in this issue as well as new products
great advice on common misconceptions and issues with LVT on pages 54-55.
installation. Mark Long, Technical Director, Stauf USA discusses Make sure you mark your calendars for the 2021 Annual
how to select the right LVP/LVT Adhesives for your installation Convention September 14 – 16, 2021 at the AT&T Hotel and
projects on page 14. Conference Center in Austin, TX! The program and registration
Learn from Daniel Ortiz, Technical Services Manager, Lititz information can be found starting on page 45.
Flooring Company about proper Cork Installation on page 24. FCICA is pleased to share this summer issue with our readers.
Learn about The Evolution of Moisture Mitigation Solutions in Thank you to everyone who contributed articles - we are grateful
Concrete Flooring from Heather (Yario) Rice, Director, Commercial to you for sharing your professional expertise. We hope this issue
Sales, Midwest Region, for Maxxon Corporation on page 28. will give you some insight into resilient flooring and provide expert
Jason Spangler, Sales Manager at Wagner Meters discusses the education that you can use in your business. 

ALTRO USA CCI FLOORING INSPECTIONS PINNACLE CONSULTANT GROUP
JOSH AMARAL KENNETH JONES CHERISE SEMIAO
80 Industrial Way, Suite 1 16299 Lyons Valley Road Cherise Semiao
Wilmington, MA 01887 Jamul, CA 91935 47759 Brawner Place
Phone: (978) 657-6464 Phone: (269) 208-4360 Sterling, VA 20165
jamaral@altro.com kj166700@gmail.com Phone: (703) 430-7138
www.altro.com www.constructionci.com cherise@pinnacle-cg.net
Associate Member Consultant Membership www.pinnacle-cst.com/
Associate Member, Gold
AMERICAN TILE CROSSVILLE STUDIOS
BETHANY MATTINGLY LARRY BROWDER
1335 Payne Street 349 Sweeney Drive
Louisville, KY 40204 Crossville, TN 38555
Phone: (502) 585-4497 Phone: (214) 535-6056
bethanym@americantileky.com lbrowder@crossvillestudios.com
www.americantileky.com www.CrossvilleStudios.com
Contractor Membership Distributor Membership, Gold

SUMMER 2021
Vol 16 No. 4
ON THE COVER
Tarkett’s iD Latitude™ luxury vinyl tile and planks bring the full trifecta: great design, lasting performance and practical
affordability. The authentic-looking visuals help create stylish, durable environments at a competitive price point.
RESILIENT FLOORING Learn more about iD Latitude™ on page 55.
IN 2021
COMME RCIAL BUSINESS OVE RVIEW SE LECTING THE
RIGHT LVP/ LV T ADHESIVES LV T INSTALL ATION FROM THE
PE RSPECTIVE OF THE BACKSE AT DRIVE R INVEST IN YOUR
FUTURE CORK INSTALL ATION TECHNIQUES THE EVOLUTION
OF MOISTURE MITIGATION CIM PE RSPECTIVE : WHY THE
FCICA CIM PROGR AM MAKES A DIFFE RE NCE HOW MUCH
MOISTURE CAN YOUR FLOOR HANDLE
Industry Partner: RFCI FCICA Convention Preview The Official Publication of FCICA
WWW.FCICA.COM
8 The Flooring Contractor Magazine Summer 2021